Running the Numbers
In this lessonThe simple maths behind a digital product, and why a small account can still make real sales.
The Only Formula You Need
Most beginners assume they need a huge following before anything sells. They don't. What matters is this:
Traffic × Conversion rate × Price = Revenue
Here's what that looks like for a small account:
- 4,000 profile visits in a month
- 2.5% tap through to your sales page = 100 visitors
- 4% of those buy = 4 sales
- At €29 each = €116 that month
Raise the price to €39 with exactly the same funnel and it's €156. Nothing else changed. That's why pricing (Lesson 3.1 - Setting Your Price) deserves real thought.
Where The Growth Comes From
- More traffic: every Reel you post stays on your profile and keeps bringing visitors
- Better conversion: a clearer bio, a faster DM, a sharper sales page
- Better price: once you have proof, a higher price or a premium tier
Two sales a day at €29 would be roughly €1,740 a month before fees, refunds and tax. Most new sellers start well below that, often at zero for the first weeks. The point is the formula, not the number.
Be realisticThese numbers are examples, not promises. Your results depend on your niche, your content and how consistently you show up.